Relaunched for millennials, classically fierce and fun brand Fiorucci are back with a new flagship store opening on Brewer Street in Soho, a stones throw from Piccadilly Circus. For those of you old enough to remember, Fiorucci was one of the biggest brands of the 70’s and 80’s, defining club culture and fashion on and off the dancefloor with their eccentric, garish and innovative designs. If the memory isn’t enough to coerce you into getting your old platforms out (or buying a new pair), or you never had the chance to live in the era of Eurotrash populism, the store will have a roller disco, basement nightclub, espresso bar, and all the distressed denim you could ever dream of.
Where? Brewer Street, Soho
Developed by fashion distributor and marketing agency FourMarketing, 18 Montrose was the first store to open as part of the Thomas Heatherwick designed Coal Drops Yard development. The concept store finally found its long awaited home in London, with the first two stores in Nottingham and Glasgow making waves with the millennial student crowds of both cities, stocking brands such as Stone Island, Adidas Statement Footwear, Common Projects, Rick Owens, Maison Margiela, and individuals were queuing for a week at the Nottingham store to get their hands on a pair of Kanye West’s Yeezy’s.
Where? 6-8 Stable Street, N1C 4AB
The name ‘Arket’ translates into Swedish ‘a sheet of paper’; a Nordic nod to sustainability, durability, and goes-perfectly-with-Birkenstocks type of fashion. Following the likes of the hugely successful & Other Stories, Cos, and Monki, the Stockholm based brand wants to “build a modern-day market for essential things”, including homeware and children’s clothing. The unique selling point is a core range based around set silhouettes and shapes that will change each season in material and weight to correspond with the changing weather. Arket occupies the previous home of Banana Republic on Regent Street.
Where? 224 Regent Street, Soho, W1B 3BR
Kent & Curwen X David Beckham
David Beckham is the ‘creative lead’ at British heritage brand Kent & Curwen. Unsurprisingly vastly successful, the Savile Row stalwarts opened on the newly developed Floral Street in Covent Garden. Very good for the modern man who doesn’t play much rugby but wants to look like he does.
Where? 12 Floral Street, Covent Garden
JW Anderson X Uniqlo
For many high-street consumers, getting your fix of designer brands has come a little easier than ever before with the myriad of high street and designer collaborations taking precedence for shoppers. Trusted clothing brand Uniqlo teamed up with Northern Irish designer JW Anderson to create a capsule collection comprising of 34 garments for women and men; the star of the show is the tartan reworking of the famous unisex lightweight technology puffer jacket. It’s all extremely affordable as well – t-shirts start at £15!
Where? Uniqlo Flagship Store, Oxford Street
Famous for his sculptural and body conscious designs which cinch at every opportunity, Parisian Couterier Azzedine Alaïa opened his first store on British soil on New Bond Street. The flagship store is one of only three stores in the world, the other two both in Paris, further cementing London’s status as a global leader for luxury fashion retailing.
Where? 139 New Bond Street, W1S 2TL